Pay less when you trade more with the most competitive volume based fee structure. Their bilingual client support team will ensure that you enjoy the best experience trading with them.
We started the process by conducting market research to define Haystack’s competitors and target audience, aligning expectations along the way. The initial research helped guide the conceptualization and collaborative approach to develop the new Haystack brand and visual identity.
We aimed to convey their personality through visuals - that’s why we created a clean, simple yet sophisticated, and ownable identity. Haystack team had an idea of an ideal mark from the beginning - that’s why we proposed a solution based on simple geometrical shapes that leverage negative space and evoke the purpose of the platform; creating a shared culture in one place.
We’ve defined a very ownable and expressive color palette, reflecting our commitment to bringing teams closer together. We used more natural colors, combining light and darker tones to provide depth and maturity to the brand.
We used a simple, geometric yet dynamic sans serif typeface to complement the Haystack platform perfectly and offer flexibility and consistency across all touchpoints.
Aeonik: a structural workhorse, crafted with mechanical detail. Conceived as a ‘neo-grotesque with a geometric skeleton’ Aeonik holds rigidity and coldness through strict perpendicular terminals.
Attention to detail at large sizes makes Aeonik ideal for logotype or editorial usage, whilst its extensive family and character set makes it perfect for a timeless brand identity.
High-fidelity wireframes allow us to make structural and user experience recommendations earlier on in the process, starting important conversations before diving into visual design. For 15Five, we wanted to make sure the site was
We started the process by conducting market research to define Haystack’s competitors and target audience, aligning expectations along the way. The initial research helped guide the conceptualization and collaborative approach to develop the new Haystack brand and visual identity. future-proof and ready for new product additions and growth, while visually communicating the complete ecosystem the 15Five platform offers.
CoinMENA is positioned for explosive growth, as it has not only successfully bridged the gap of crypto investment in the MENA region, but has also become the go-to exchange, known for its prompt transactions, variety of assets, beginner-friendly design, and educated approach.
Following our redesign and branding update, CoinMENA can now properly express this ongoing success, and continue to grow as a revolutionizing crypto trading and exchange platform. We are proud to be a part of CoinMENA’s thriving journey and look forward happy to be of any support in future project.